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MLB

Role

Lead Designer

Project Details

Partnered with Yahoo Sales to concept interactive CTV ad experiences for an MLB Postseason 2025 pitch. I designed a video-led ad unit with QR-driven engagement and an animated carousel of upcoming games, translating MLB brand assets into scalable, platform-aware creative concepts.

The work demonstrated Yahoo’s CTV interactive ad capabilities and helped sales articulate premium, performance-driven streaming ad formats to a top-tier media partner.

Mocks are for concept purposes only.

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